Eliksir Gin is the latest product range from Ladbroken Distilling Co.
The Eliksir brand will sit under the Ladbroken Disting Co. umbrella company as it's own entity.
Designed to encompass a broad range of botanical flavours - the Logotype needs to be simple and legible on it's own and when paired with illustrations and decorative art nouveau patterning
As seen on socials
Bottle
Holding devices were created around the idea of the traditional Eliksir bottle. The shield provides space for brand elements and product information
Decorative
Holding devices were created to reflect the different botanicals. Concentric shapes and patterns reflect the style of Art Nouveau. Botanical leaves and illustrations would be changed to suit the range
Flavour variations.
The initial launch saw great success and collaborations and partnerships with local producers ment that the initial label design required a location identifier. The extended range was redesigned to include the iconic Tumbarumba bridge and name. This ment that flavour variations and speciality batches could be added easily and quickly as the range extended with demand.
The arc extending behind the blue eliksir holding device represents the bridge
Variations initial design exploration.
The process has been ongoing and iterative which was anticipated at the first stages of prototypes. Below are concepts and mockups presented in the early design phase.
Colours can change - Chosen logotype can be applied
Delicate Flavour
Holding devices were designed to be flexible and modern, using different radial patterns of botanicals symbols to differentiate the range.
